This is a nod to the quality of the ingredients and to the earl that inspired the blend. The left-side depicts the ingredients of a particular flavour while the right-side attempts to give a nod to the more traditional aspects of the brand with iconography based on its history.įor example, on the Earl Grey blend there are tea leaves on the left of the window and an illustration of top hats being thrown in the air at a garden party. ![]() Davies says, “As English is not their first language, it is essential to communicate the flavour and ingredients without the need for words.” New window iconĪcross all Twinings ranges – from green teas, flavoured black teas and infusions – the circular window on the front of the box will now be split into two, with “hand-crafted graphic illustrations on both sides”, explains Egan. The new packaging is also meant to be accessible for Twining’s South East Asia market. The overall purpose of the repositioned is to “better target the younger more affluent millennial”, he adds. Twinings black tea rangeĪs well as being inconsistent and difficult to navigate, Butterfly Cannon co-founder Jon Davies says that the old branding “did not appeal or fit in with its target consumer’s lifestyle”. It is also supposed to help customers navigate the range of flavours and blends through a more cohesive brand-wide colour palette and aesthetic. The new design intends to translate the brand’s history into a “cool new London luxe” rather than the “souvenir of old London” that Twinings had become, explains Butterfly Cannon creative director Arron Egan. Butterfly Cannon has rebranded Twinings tea with new packaging that aims to appeal to a younger audience by drawing on themes of travel.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |